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: Teaching Consumer Competences: A Strategy for Consumer Education

ISBN : #9289319550 | Date : 2009-12

Description :

PDF-cb30b | … Teaching Consumer Competences: A Strategy for Consumer Education


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Digital Marketing: Strategy, Implementation and Practice PDF




by Dave Chaffey : Digital Marketing: Strategy, Implementation and Practice

ISBN : #0273746103 | Date : 2012-12-04

Description :

PDF-eaa0a | Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand … Digital Marketing: Strategy, Implementation and Practice


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Digital Marketing: Strategy, Implementation and Practice by by Dave Chaffey

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SUR PETITION Creating Monopolies Competing PDF 3ebc90ac0

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SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing PDF




by EDWARD DE BONO : SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing

ISBN : #000255142X | Date : 1993

Description :

PDF-84d45 | … SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing


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SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing by by EDWARD DE BONO

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Marketing Strategy Decision Focused Orville Walker PDF 0e3a86ed5

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by Orville C., Jr. Walker : Marketing Strategy: A Decision-Focused Approach

ISBN : #0070171467 | Date : 2010-03-01

Description :

PDF-f6597 | “Marketing Strategy, 7/e” is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic … Marketing Strategy: A Decision-Focused Approach


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Marketing Strategy: A Decision-Focused Approach by by Orville C., Jr. Walker

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by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

Description :

PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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Chief Culture Officer: How to Create a Living, Breathing Corporation by by Grant McCracken

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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition PDF




by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

Description :

PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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Competitor Targeting Winning Battle Customer PDF 3a40e7a8c

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Competitor Targeting: Winning the Battle for Market and Customer Share PDF




by Ian H. Gordon : Competitor Targeting: Winning the Battle for Market and Customer Share

ISBN : #0471644102 | Date : 2001-11-29

Description :

PDF-74c68 | Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company’s most serious competitors. Readers learn why going on the offensive rather than j… Competitor Targeting: Winning the Battle for Market and Customer Share


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Competitor Targeting: Winning the Battle for Market and Customer Share by by Ian H. Gordon

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Zahlungsverhalten StationA4ren Point Sale ErklA4rungsmodelle PDF D74e16a44

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Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition) PDF




by Eva Margarete Walter : Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)

ISBN : #3834922471 | Date : 2010-03-11

Description :

PDF-f2e3a | Eva Margarete Walter beschreibt das Zahlungsverhalten am stationären Point of Sale (POS) anhand einer Studie im Handels- und Dienstleistungssektor. Sie untersucht die Anteile der einzelnen Zahlungsmittel in Bezug auf Akzeptanz und Umsatz und leitet ein Erklärungsmodell ab…. Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)


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Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition) PDF




by Lucy Cheramy : Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)

ISBN : #365667664X | Date : 2014-06-27

Description :

PDF-88a52 | Master’s Thesis from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the use of co-branding as a marketing strategy becomes more and more important and gives rise to a wide range of questions. This brand strategy is all-pervasive in Western co… Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)


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Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition) by by Lucy Cheramy

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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